dinello team logo
dinello team logo

Luxury Home Specialist

A Luxury


The key to selling luxury homes is often kept a secret because the process is part art and part science. It’s not standardized and not a result of a repetitive system with a one-size-fits-all, plug-and-play concept.

Typically, luxury property buyers are experienced real estate purchasers, and the purchase is largely about their wants, rather than their needs. There is a desire to feel a connection with the property, for a certain lifestyle and design. Buyers look for elements that work with their daily routines, from the first steps of waking up in the morning to the overall flow of the days to come.



When DiNello Team markets luxury properties, we work closely with the sellers to analyze and understand their habits, how their life looks in such a property, and what made them fall in love with the property or build it in such a way. No detail is left behind in understanding the psychology of the seller’s relationship with the property and their life in it.



The most important thing to understand is the space itself and the story behind it, because a luxury property buyer cares about the story as well as the numbers. The secret is in asking the right questions and listening carefully to the stories of the seller and the buyer. Once the space and the story are clear, marketing is the tool for storytelling — and specifically, targeting those who will be a great fit to purchase the property.



One of the most successful tools to writing the property story is professional photographs and a cinematic video. Video advertisements for real estate have been around for years, but there has been a shift in what makes them effective and what makes individuals react to them. The best storytelling captures the imagination of the buyer and connects the buyer to the land, views and overall feeling of life in the property, all before the buyer sets foot into the home



Whether you’re looking to sell your existing home or buy your dream home, our knowledgeable team will guide you every step of the way.